Case Study: IBJ reduces fraudulent leads with Spider AF

Reducing Fraudulent Leads to Ease the Burden on Inside Sales and Improve Working Conditions

IBJ, which recruits franchisees for its marriage counseling agencies, was struggling with a surge of invalid and fraudulent leads coming from Google Ads P-MAX campaigns. These bad leads were causing incorrect contact information, language mismatches, wasted ad spend, and a heavy burden on the inside sales team. Spider AF’s Fake Lead Protection / P-MAX Fraud Detection Service was brought in to address the problem.

By implementing Spider AF, IBJ significantly reduced fraudulent and invalid leads from P-MAX, easing workload and improving working conditions for its sales staff. The company also reported preventing hundreds of thousands of yen in ad fraud losses each month, while restoring campaign efficiency and allowing the team to focus on more meaningful work.

IBJ