Case Study: Mota cuts CPA and reclaims ad spend with Spider AF

Mota cuts CPA from ¥2,840 to ¥940 with Spider AF

Mota, a performance marketing team, faced a significant challenge as their cost-per-install was rising sharply and their Google and Meta campaigns were not converting to active users. Their budget was being drained by what appeared to be bot traffic and fraudulent installs, but they lacked the visibility to identify the source. They turned to Spider AF for its specialized ad fraud protection service.

Spider AF implemented its real-time invalid traffic detection platform, which identified and automatically blocked fraudulent traffic sources like click farms and spoofed apps through direct integrations with Google and Meta. As a result, Mota slashed its average cost-per-install from ¥2,840 to ¥940. The solution reclaimed wasted budget, tripled their return on ad spend (ROAS), and provided the clear evidence needed to justify doubling their digital ad investment.

Mota