Case Study: Mota cuts CPA and reclaims ad spend with Spider AF

Mota cuts CPA 26% and recovers ¥2.4M with Spider AF

Mota, a company in the automotive and mobility services sector, was facing a significant challenge with rising cost-per-install and ineffective ad spend. Their internal data was inconsistent, and they suspected click fraud from bot traffic and click farms was draining their budget without generating real users. To address this, they turned to the ad fraud protection services of Spider AF.

Spider AF implemented its real-time invalid traffic detection, providing Mota with full visibility into the fraud sources through direct integrations with Google and Meta. The solution automatically deployed exclusion rules to block fraudulent traffic. As a result, Mota reclaimed thousands in ad spend within the first month, reduced its CPA by 26%, and achieved a 3x improvement in ROAS, allowing for more confident and effective budget allocation.

Mota