Case Study: TIREHOOD stops ad fraud and boosts ROAS with Spider AF

How to Stop Ad Fraud by Building a Flexible In-house Marketing System

TIREHOOD, an e‑commerce tire service operated by BEAD Inc., faced inconsistent agency work, limited internal ad‑ops know‑how, and the challenge of building an in‑house marketing system while worrying about wasted media spend from ad fraud. To assess the risk they ran Spider AF’s free diagnostic and engaged Spider AF’s ad‑fraud detection service to see if fraud was occurring on their campaigns.

Spider AF provided an easy tag install, ongoing support, and clear diagnostic and blocking tools that let TIREHOOD operate ads in‑house and build a protective fraud‑blocking system. With Spider AF’s reports and blocking in place they detected and stopped invalid traffic, tightened their PDCA cycle, and achieved measurable gains—about a 30% improvement in CPA and improved ROAS.

TIREHOOD