Case Study: Porters reduces invalid leads by 95% with Spider AF

How Porters Reduced Invalid Leads by 95% with Spider AF

Porters, a provider of application platforms for HR business partners, was struggling with a surge in invalid leads and CVs from its digital advertising campaigns. By spring 2021, the team suspected bots and fraudulent traffic were inflating lead volume, wasting marketing time, and hurting overall efficiency.

To address the issue, Porters implemented Spider AF’s ad fraud and fake lead protection tools. With Spider AF, Porters reduced invalid leads by 95%, cut invalid CVs from more than 100 at peak to just five in a month, and improved valid CPA by 15%, while also reducing wasted ad spend by identifying about $1,100 in fraudulent activity.

Porters

Kusahara

Head of Marketing