Case Study: Guidable boosts ROI by 152% with Spider AF Fake Lead Protection

How Fake Lead Protection Transforms Data-Driven Marketing

Guidable, a job platform for foreign residents in Japan, faced rising CPCs, intensifying competition, and a growing number of fraudulent leads that were hurting ad efficiency and making it harder to generate high-quality conversions. The company wanted to align marketing and sales around better business outcomes, not just lead volume, and needed a stronger way to protect its paid search campaigns.

To address this, Guidable implemented Spider AF’s Fake Lead Protection service to identify and remove spam and other invalid leads from its ad traffic. With Spider AF in place, fraudulent leads disappeared, ad platform machine learning stabilized, valid leads and MQLs increased, CPCs declined, and ROI improved by 152% within two months.

Guidable