Spider AF
51 Case Studies
A Spider AF Case Study
All Connect, Ltd., a major Japanese internet connection distribution company, was spending heavily on listing ads and wanted to reduce wasted ad spend from invalid clicks and conversions. Before switching, its team was using another anti-fraud tool that required manual blocking and created a significant workload, making cost savings hard to achieve. All Connect turned to Spider AF’s ad fraud protection to find a more efficient way to control ad fraud.
With Spider AF, All Connect was able to automate blocking and greatly reduce manual effort, cutting blacklist maintenance from about 12 hours per month to just 30 minutes per week. The free trial found that roughly 20% of conversions were invalid, and after implementation All Connect reduced ad costs by $7,000 in the third month and $20,000 in the fourth month, for a total reduction of $28,000. Spider AF also improved conversion quality by increasing the share of valid leads and helping the call center reach more valid phone numbers.