Case Study: Starcraft boosts ROAS by 228% and CVR by 217% with Spider AF

How Ad Fraud Prevention Boosted ROAS by 228% and CVR by 217%

Starcraft, a web media operator running comparison-based sites across finance, human resources, cosmetics, and other categories, needed a better way to manage advertising spend while protecting against growing ad fraud. To address this challenge, the company turned to Spider AF and its ad fraud countermeasure tool to improve campaign efficiency and safeguard ad investments.

By implementing Spider AF’s ad fraud prevention platform, Starcraft was able to identify and block fraudulent activity, improve the accuracy of its advertising data, and reallocate spend more effectively. The results were strong: ROAS increased by 228% and CVR by 217%, while fraudulent ad spend was refunded, boosting overall profitability.

Starcraft