Case Study: Wilson PC cuts fraudulent click rate by 62% with Spider AF

Fraudulent Click Rate Cut by 62% on Google Search Campaigns

Wilson PC, a personal injury law firm working with Double Up Marketing Group, faced significant click fraud and irrelevant form fills across Google Ads, especially from Performance Max and search campaigns. To protect its ad budget and improve cost per case, the team turned to Spider AF’s ad fraud protection service.

Spider AF blocked 883 fraudulent clicks for Wilson PC, saving $47,963 in ad spend and cutting the invalid click rate on Google Search Campaigns from 7.91% to 2.97% by May 2024. The team also reported saving around $10,300 in November and $3,900 in April, with invalid clicks down by more than 50%, allowing more budget to be redirected to legitimate clicks.

Wilson PC