Case Study: Ateam reduces invalid clicks and saves resources with Spider AF

Ad Fraud Prevention for PPC Ads: Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources

Ateam, a technology company operating games, applications, and an e-commerce site, was struggling with ad fraud across its PPC campaigns. Bots and excessive traffic from repeated users drove up CPCs and even caused campaign suspensions, while internal teams spent significant time trying to monitor and counter the issue.

Ateam implemented Spider AF’s ad fraud prevention solution, drawn by its click-based billing and support for multiple domains. With Spider AF, the team streamlined fraud detection and refund requests across ad networks, ultimately recovering 2% of ad spend and saving internal time and resources previously spent on manual fraud monitoring.

Ateam

Takahiro Hori

Marketing Division