Case Study: HP boosts channel partner leads and awareness with Spiceworks Ziff Davis

Why HP Trusts SWZD with Their Channel Partner's MDF Investments

HP, a major technology company, faced the challenge of helping its diverse range of channel partners, from small resellers to large national firms, effectively market its products using Market Development Funds (MDF). A senior marketing manager was tasked with this complex assignment, which involved managing agency relationships and developing messaging strategies to drive partner satisfaction and lead generation throughout the Americas.

Spiceworks Ziff Davis implemented a tailored, turnkey solution for the HP partner ecosystem, creating a tiered program focused on lead generation and brand awareness. The solution provided high-quality content delivery to a vast IT audience. The results were significant, with 62 campaigns in 2019 generating over 75,000 impressions and approximately 50 landing page leads per campaign. Spiceworks Ziff Davis's program greatly enhanced HP's ability to build and nurture successful, growing partner relationships.

HP

Colleen Degenaar

Sr. Marketing Channel Manager