Case Study: Dell Technologies boosts PowerStore awareness and leads with Spiceworks Ziff Davis

SWZD Finds Optimistic Solution for Launching a New Product During Turbulent Times

Dell Technologies was challenged with launching its new PowerStore storage solution after its planned unveiling at a major event was cancelled due to the COVID-19 pandemic. They needed a new go-to-market strategy that could quickly generate excitement and engagement among their target IT audience. They partnered with Spiceworks Ziff Davis to develop this new campaign with only a week's notice.

Spiceworks Ziff Davis created a virtual road trip scavenger hunt campaign to build product awareness and generate leads. The engaging contest, promoted across the Spiceworks community and through email, resulted in 3,952 unique leads and over 25,000 pageviews, surpassing all performance benchmarks. The campaign was so successful that it generated internal requests from other Dell teams seeking to replicate the model for their own products.

Dell Technologies