Case Study: Sehi Computer Products boosts qualified leads and sales with Spiceworks Ziff Davis

How SWZD’s Programs Deliver Qualified Leads for a Technology Leader

Sehi Computer Products, a large independent technology solution provider and long-standing HP partner, sought to boost brand awareness and generate high-quality sales leads through its channel marketing. While numerous providers offered lead generation, they found many other channels, such as email and telemarketing, ineffective at delivering qualified prospects from a relevant audience, making it a challenge to directly translate marketing efforts into sales.

Spiceworks Ziff Davis implemented its HP-sponsored digital lead generation program for Sehi. The solution involved creating partner-branded landing pages and digital ads targeted to SWZD's network of IT buyers. As a result, Spiceworks Ziff Davis delivered 90 qualified BANT leads, exceeding its promise, and achieved a 0.10% click-through rate, doubling the platform benchmark. This provided Sehi with a consistent source of valuable leads that directly contributed to business growth, leading them to participate in multiple ongoing campaigns.

Sehi Computer Products

Patti Evanoff

Marketing Director