Case Study: Scale Computing achieves stronger brand recognition and ROI with Spiceworks Ziff Davis

How Spiceworks Ziff Davis Helped an HCI and Edge Technology Provider Surpass ROI Expectations

Scale Computing, an HCI and edge technology provider, needed to build brand recognition and connect with IT generalists to differentiate itself from larger competitors. Their challenge was to organically find and transform their target audience into passionate advocates. To accomplish this, they turned to the community and event solutions from Spiceworks Ziff Davis.

Spiceworks Ziff Davis provided a comprehensive solution centered on the Spiceworks Community and SpiceWorld conference. Scale Computing engaged through sponsorships, webinars, and active community interaction. This strategy generated an extraordinary measurable impact, with their SpiceWorld 2020 virtual sponsorship delivering a 202x ROI on opportunities generated and a 55x ROI on closed/won deals.

Scale Computing

Dusty Koekenberg

Senior Director of Marketing