Case Study: Paycor achieves 2x ROI and 58% higher average deal size with Spiceworks Ziff Davis

Content syndication best ToFu program for 2X ROI and 58% higher average deal size

Paycor, a provider of HCM solutions for small and medium-sized businesses, needed a strategic partner to fuel its top-of-funnel growth with higher-quality leads. The challenge was to reach targeted buyers at specific accounts, increase the average deal size, and secure a media partner that could act as an extension of their lean marketing team. They turned to the content syndication services from Spiceworks Ziff Davis to achieve these goals.

By implementing Spiceworks Ziff Davis's content syndication program, Paycor gained a steady stream of targeted, sales-ready leads. The solution delivered significant measurable impact, including a 2x return on investment and a 58% higher average deal size. Furthermore, 70% of the leads generated were director-level or above, resulting in $427k in pipeline revenue within the first three months of the partnership.

Paycor

Lauren Dennison

Senior Digital Marketing Strategist