Spicerack
24 Case Studies
A Spicerack Case Study
Walker Sands, a B2B marketing agency, faced the challenge of an outdated and poorly performing website that no longer reflected its evolved marketing-focused business strategy. Legacy issues from a previous technical team had led to a disrupted user experience. They partnered with their existing web development vendor, Spicerack, to create a robust, flexible, and future-proof WordPress site that could leverage modern features.
Spicerack built a new website from scratch, fully utilizing WordPress's Full Site Editing features. The solution included 30 unique block elements across 14 pages, empowering the marketing team to customize content without developer assistance. Spicerack implemented performance optimizations like conditionally loaded assets and next-gen image formats, resulting in a fast, seamless, and technically sound online presence that met the tight deadline for launch.