Case Study: Societe Generale Expressbank cuts account opening abandonment with SpiceFactory's research-driven UX redesign

Societe Generale Expressbank eliminates 30% account-opening abandonment with SpiceFactory

SpiceFactory partnered with Societe Generale Expressbank, a major European retail and corporate bank, to address a critical challenge. The bank's digital banking experience was dated and impersonal, resulting in a 30% abandonment rate during account opening. The existing multi-channel experience was inconsistent and the process was overly complicated, all while needing to comply with strict banking regulations.

SpiceFactory implemented a research-driven UX redesign, creating a new digital experience focused on progressive disclosure, smart defaults, and clear progress indicators. This solution eliminated the 30% abandonment rate, dramatically increasing conversion. SpiceFactory also delivered a comprehensive design system, ensuring future consistency, reducing support costs, and providing a foundation for all of the bank's future digital properties.

Societe Generale Expressbank