Case Study: CreditNinja achieves 4× lower acquisition costs with Sphere Partners

CreditNinja cuts CAC 4× with Sphere Partners

CreditNinja, a consumer lending FinTech company, initially used a third-party platform for lead generation. As the company grew, it needed more fine-grained control over its lead processing and purchasing to reduce underwriting and marketing costs per application. CreditNinja partnered with Sphere Partners to build a custom in-house lead-generation system to gain this strategic control.

Sphere Partners developed a custom platform with a Python backend, automated reporting, and a marketing-owned strategy UI. This solution integrated data vendors and provided tools for the marketing and risk teams. The results were substantial, including a 4x savings on customer acquisition costs, a 75% drop in underwriting costs, and a 50% reduction in marketing spend. Sphere Partners provided the embedded expertise that made this long-term success possible.

CreditNinja