Case Study: Veil achieves viral demand and a complete sell-out with The Sphere Agency's Dane Swan PR stunt

Veil drives 5 million impressions with The Sphere Agency

The Sphere Agency was engaged by Veil, a fashion and lifestyle brand, to address a unique challenge. The client's product, Veil Cream, had experienced a marketing success so great that it overwhelmed their operational capacity; they needed a strategy to harness this extreme consumer interest and build a sustainable brand presence.

To meet this challenge, The Sphere Agency executed a bold PR campaign featuring former AFL star Dane Swan. This multi-channel solution combined celebrity partnership, social media amplification, and an earned media strategy, which created a viral moment. The results were exceptional, including a complete stock sell-out that crashed Veil's website from demand. The campaign was featured in over 20 national media outlets, achieved over 5 million social media impressions, and increased brand awareness by 300% in the target demographic.

Veil