Case Study: Stonnington Council re-engages traders and delivers 1.7M+ impressions with The Sphere Agency

Stonnington Council re-engages traders and drives 1.7M+ impressions with The Sphere Agency

Stonnington Council faced the challenge of re-engaging a dormant and disconnected trader community along Chapel Street, which was essential for any successful precinct marketing campaign. The Sphere Agency was tasked not just with running a campaign, but first with rebuilding stakeholder engagement and trust on a tight budget and short timeframe.

The Sphere Agency worked directly with traders and council stakeholders to rebuild relationships before committing any campaign spend. They then created the Uncover Chapel Street campaign, which gave traders a platform and made them the heroes of the initiative. The solution delivered over 1.7 million impressions across digital channels, exceeded all participation and engagement expectations, and successfully re-engaged the community to rebuild a foundation for ongoing marketing.

Stonnington Council