Case Study: Roll'd Vietnamese boosts sales and brand awareness with The Sphere Agency

Roll'd Vietnamese - Customer Case Study

Roll'd Vietnamese, a Vietnamese street food brand, sought to reposition itself to capitalize on the growing popularity of its cuisine, stand out from competitors, and better reflect its brand values. To address this challenge, they partnered with The Sphere Agency for brand strategy and repositioning services.

The Sphere Agency developed a new brand positioning titled "Love the journey," which encouraged customers to explore Vietnamese flavors and culture. The campaign was supported by a promotional offer and launched across various channels. This strategy was highly successful, resulting in a double-digit sales increase for Roll'd during the campaign. The agency's efforts also reached over 11.6 million people and delivered 46% additional value on the media investment.

Roll'd Vietnamese