Case Study: Melbourne Business School increases MBA enrolments with The Sphere Agency

Melbourne Business School - Customer Case Study

Melbourne Business School partnered with The Sphere Agency to overcome the challenge of standing out in a crowded global market for post-graduate business education. Despite being one of the world’s top 100 business schools, MBS faced strong competition from lower-cost providers, weak brand awareness in the UK, USA and Canada, and slipping rankings for its MBA courses.

The Sphere Agency developed an insight-led, multi-channel marketing strategy spanning search, display, OOH, EDM, and internal marketing, with a test-and-learn SEM approach for international audiences and a tiered remarketing plan to re-engage prospects. The campaign reduced average CPC by 63% year-on-year, increased domestic impression share from 45% to 80%, and helped Melbourne Business School grow MBA enrolments by 21%.

Melbourne Business School