Case Study: Melbourne Business School increases MBA enrolments with The Sphere Agency

Melbourne Business School - Customer Case Study

Melbourne Business School partnered with The Sphere Agency to help stand out in a saturated global market for postgraduate business education. Despite being one of the world’s top 100 business schools, MBS faced weak brand awareness in the UK, USA and Canada, growing competition from lower-cost providers, and declining global course rankings.

The Sphere Agency delivered an insight-driven multi-channel marketing strategy spanning search, display, OOH, EDM and internal marketing, with a test-and-learn SEM approach for international audiences and smarter remarketing built through Google Analytics. The campaign cut average cost-per-click by 63% year-on-year, raised domestic impression share from 45% to 80%, and helped increase MBA enrolments by 21%.

Melbourne Business School