Case Study: Chatime boosts sales and franchise growth with The Sphere Agency

Chatime - Customer Case Study

Chatime faced the challenge of introducing bubble tea to the Australian market, where the beverage had not gained significant popularity despite its success in other Western countries. The Sphere Agency was tasked with repositioning the brand to make its range of drinks more appealing to a local audience accustomed to bottled iced tea.

The Sphere Agency devised a comprehensive brand repositioning strategy, creating a new platform that framed Chatime as an exciting iced tea. This initiative included redesigning menus, simplifying the offering, and launching a multi-channel campaign. The results were a 17% increase in nationwide sales within the first year and a 210% surge in franchise inquiries, leading to 40 new stores opening in two years. Due to this success, Sphere was subsequently appointed to manage Chatime's global repositioning.

Chatime