Case Study: BASF achieves effective stakeholder engagement for sustainable agriculture with Sphera's My Virtual Farm

Effective Stakeholder Engagement for Sustainable Agriculture

BASF needed a way to communicate sustainability aspects to customers and across the value chain to raise awareness and spur change. Working with vendor Sphera, BASF developed an engaging educational tool—the interactive game "My Virtual Farm"—with Sphera providing the methodology, agricultural expertise and technical support for the game’s functionality.

Sphera encoded best agricultural practices and built the method that powers My Virtual Farm, which lets players choose crops and management practices and then produces quantitative environmental and economic scores to illustrate impacts. The tool increased stakeholder engagement and awareness, helped BASF explore sustainable business approaches and risk-mitigation partnerships along the value chain, and delivered measurable outputs through scenario-specific environmental and economic scoring.

BASF

Kerstin Ulrich

Sustainability Assessment