Case Study: See Plymouth boosts shoulder-season tourism with Sperling Interactive

See Plymouth triples website usership with Sperling Interactive

See Plymouth, a not-for-profit marketing organization for Plymouth, MA and Bristol County, faced a dramatic drop in tourism during the shoulder season (November-April). To counter this, they partnered with Sperling to utilize a tourism marketing grant aimed at boosting visitation and supporting the local economy.

Sperling developed the "South Shore Secrets" campaign, creating strategy, media plans, and creative to promote the region's off-season attractions. The solution included TV and radio spots, print ads, and digital marketing tactics that directed audiences to a dedicated landing page. As a result, Sperling's efforts substantially increased website traffic, achieving a significant boost in users during the shoulder season compared to pre-pandemic levels and generating millions of views on sponsored content.

See Plymouth