Case Study: ONYVA grows into a multi-location franchise with Sperling Interactive

ONYVA cuts Boston search CPC 12% with Sperling Interactive

Onyva, a premier dog spa franchise, sought to grow its presence in the Boston market and support its subsequent national franchise expansion. To meet this challenge, they partnered with Sperling for assistance with digital ad campaigns, organic search performance, and keeping their online content relevant.

Sperling implemented a comprehensive solution including a new corporate and franchise website, targeted paid search ads, and geofenced advertising campaigns. The results were a 7% decrease in cost-per-click for Boston search ads, a high click-through rate of 4.45%, and the generation of over 20,000 active user sessions on the franchising website, effectively supporting Onyva's successful growth into new markets.

Onyva