Case Study: North Shore Community College boosts enrollment and brand awareness with Sperling Interactive

North Shore Community College boosts open house attendance and brand awareness with Sperling Interactive

North Shore Community College, a public two-year institution, sought to increase its brand awareness, attract both traditional and non-traditional students, and boost donations for its foundation. They engaged Sperling Interactive to address these marketing challenges.

Sperling implemented a comprehensive solution including open house marketing, email campaigns, and paid advertising on Google and Meta platforms. The vendor also created photography and videography for key events and developed a foundation campaign highlighting student impact. These efforts resulted in the highest open house attendance in the college's history, along with over a million impressions on Google Display, thousands of users reached on Meta, and significant views on YouTube.

North Shore Community College