Case Study: North of Boston boosts tourism traffic with Sperling Interactive

North of Boston boosts organic sessions with Sperling Interactive

North of Boston, a nonprofit organization promoting travel and tourism to a historic region north of the city, faced the challenge of marketing a large number of attractions with limited budgets and resources. They engaged Sperling Interactive for its expertise in the travel industry, specifically seeking help with website design and development, photography, videography, and targeted marketing campaigns.

Sperling implemented a comprehensive solution that included multiple website refreshes to improve content and SEO, culminating in a 2024 relaunch with an enhanced visual design and an interactive historical map. They also created strategic digital ad campaigns on Google and Meta to promote a travel guide and launched a shoulder-season initiative with new photo and video assets. As a result, Sperling helped North of Boston achieve a significant increase in total sessions and organic traffic, along with generating millions of impressions across digital platforms.

North of Boston