Case Study: Keolis Commuter Services boosts weekend ridership and organic traffic with Sperling Interactive

Keolis Commuter Services boosts weekend ridership by 0% with Sperling Interactive

Keolis Commuter Services, the operator of the MBTA's commuter rail lines, sought to shift commuter mindsets towards leisure travel and increase ridership to pre-pandemic levels. They partnered with Sperling Interactive to expand on a previous campaign and develop a website solution for this challenge.

Sperling designed, developed, and created content for the Mass By Train website, which promotes leisure travel by allowing visitors to explore train lines, stations, and nearby attractions. The solution included targeted content, videography, and a partnership with media personalities. As a result, Sperling achieved a significant increase in organic traffic and total site users compared to the previous campaign, alongside a growth in weekend ridership compared to pre-pandemic levels.

Keolis Commuter Services