Case Study: JM Construction boosts lead generation and brand visibility with Sperling Interactive

JM Construction boosts top-of-funnel inquiries with Sperling Interactive

JM Construction, a residential design-build firm specializing in kitchen and bathroom remodels, partnered with Sperling Interactive to boost high-quality lead generation and enhance its online visibility. The challenge was to target specific demographics within their geographic area, compete with upscale competitors, and address seasonal fluctuations in their business.

Sperling implemented a multi-faceted solution combining paid search advertising, organic SEO, and content marketing. This included launching targeted paid campaigns and creating over 90 city-specific service pages to improve local search results. The efforts significantly improved lead generation and brand visibility, driving an increase in top-of-funnel inquiries and website engagement year-over-year. Their paid search campaign achieved a 2% click-through rate and 31,000 impressions.

JM Construction