Case Study: Ipswich Bay Glass boosts brand awareness with Sperling Interactive

Ipswich Bay Glass grows LinkedIn following to 3,000 with Sperling Interactive

Ipswich Bay Glass, a premier commercial façade contractor, faced a challenge in increasing its brand awareness to attract new clients and recruit employees. Their outdated website and lack of social media presence hindered their growth. They engaged Sperling Interactive for its construction industry expertise to address these marketing needs.

Sperling Interactive redesigned IBG's website to better showcase its services and portfolio and built its social media presence from the ground up. The solution also included creating corporate brochures, securing trade publication features, and developing client presentations. As a result of Sperling's initiatives, Ipswich Bay Glass significantly increased its exposure and brand awareness, notably achieving a milestone of 3,000 followers on LinkedIn by 2024.

Ipswich Bay Glass