Case Study: Hancock Associates elevates its brand and marketing with Sperling Interactive

Hancock Associates boosts social impressions in 2024 with Sperling Interactive

Hancock Associates, a land surveying, civil engineering, and wetland sciences company, needed to stand out from competitors and attract larger clients. Their challenge involved inconsistent brand messaging and a need for more professional design. They engaged vendor Sperling Interactive for web design and development services to address these needs.

Sperling Interactive implemented a comprehensive rebranding and marketing solution, becoming Hancock's Agency of Record. This included a modernized website focused on SEO and user experience, along with print advertising, PR, and new social media channels. The results were substantial, including a significant increase in social media followers and impressions. Their efforts drove 70,000 total visitors to the website in 2024, enhancing brand exposure and market share.

Hancock Associates