Case Study: CIC Health expands COVID-19 testing and vaccination access with Sperling Interactive

CIC Health facilitated tests across 18 states with Sperling Interactive

CIC Health was created to provide COVID-19 testing and vaccination services during the pandemic. Their initial challenge was promoting these sites, which led them to partner with vendor Sperling Interactive for help with their paid and organic search strategy.

Sperling implemented a comprehensive solution that included developing targeted paid campaigns, improving website visibility through SEO, and creating Google Business profiles. As the customer evolved to manage mass vaccination sites, Sperling built a strategy to educate people about the vaccine and allow for direct booking on the CIC Health site. Through these efforts, Sperling helped CIC Health administer millions of vaccines and facilitate countless tests, empowering people to safely return to work and school.

CIC Health