Case Study: Cape Ann Savings Bank drives growth with Sperling Interactive

Cape Ann Savings Bank boosts social impressions 0% and paid social reach to 600,000 with Sperling Interactive

Cape Ann Savings Bank, a local bank serving Cape Ann since 1846, approached Sperling Interactive to act as its Agency of Record. The bank's challenge was to develop and execute an integrated marketing strategy that would prioritize the needs of its various service lines, including business lending, retail lending, deposits, and Trust & Financial Services.

Sperling Interactive created a "Keep It In Cape Ann" messaging framework to communicate the benefits of banking locally. This was executed through integrated campaigns across paid search, display ads, print, billboards, and social media. The results for Cape Ann Savings Bank were substantial, including a significant increase in social media impressions, over 600,000 people reached via paid social, 57 new HELOCs opened, and 40 leads generated for Trust & Financial Services. Sperling played a key role in driving these outstanding results.

Cape Ann Savings Bank