Case Study: Bridgewell strengthens online engagement with Sperling Interactive

Bridgewell boosts engagement to 54.85% with Sperling Interactive

Bridgewell, a Massachusetts-based organization providing social and human services, partnered with Sperling Interactive to increase brand awareness, promote its behavioral health services, and recruit employees. The challenge was to make information about their services and career opportunities more accessible to their key audiences.

Sperling's solution involved a comprehensive website redesign to enhance functionality and design, supplemented with original photography and videography. They also provided ongoing Search Engine Optimization (SEO), created Google Business Profiles for each location, and managed a targeted ad campaign using a Google nonprofit grant. As a result, Bridgewell saw significant improvements in 2024, including over 1.1 million total website sessions, a 51.43% engagement rate, and an increased average session duration.

Bridgewell