Case Study: Backyard Farms boosts sales and retail orders with Sperling Interactive

Backyard Farms boosts retail orders with Sperling Interactive

Backyard Farms, a Maine-based produce company, faced the challenge of effectively advertising their locally grown tomatoes in-store. They needed a creative way to capture shopper attention and highlight that their tomatoes are delivered to nearby states within hours of being picked. They partnered with vendor Sperling Interactive for a shopper-marketing solution.

Sperling Interactive designed eye-catching, farm-inspired signage and implemented live product demonstrations in major Northeast retailers. This solution emphasized the locally grown message and allowed customers to taste the product quality firsthand. The campaign resulted in a significant rise in sales for Backyard Farms and led to major retailers increasing their orders and expanding distribution.

Backyard Farms