Case Study: Align Credit Union grows membership with rebranding and a new website from Sperling Interactive

Align Credit Union increases membership and hits mortgage, auto loan, and credit card goals with Sperling Interactive

Align Credit Union, a Massachusetts-based financial institution, faced the challenge of an outdated brand and name that hindered growth. Originally serving telephone workers, they were losing members and needed to differentiate themselves from competitors. They engaged Sperling Interactive for rebranding and marketing services to address these issues.

Sperling implemented a comprehensive rebrand, changing the name to Align Credit Union and updating the logo and color palette. They developed a new secure website and executed multi-channel marketing campaigns to promote key products. As a result of this work with Sperling, Align Credit Union saw a continued increase in new members and successfully reached specific goals for mortgages, auto loans, and credit cards.

Align Credit Union