Case Study: Purplle gains SaaS visibility and reduces spend with Spendflo

How India's leading beauty E-commerce platform Purplle gained visbility on their SaaS tools and reduced their SaaS spends

Purplle, one of India’s largest beauty eCommerce platforms, needed a better way to scale its SaaS buying process as the company grew across geographies. With more employees, more licenses, and tighter economic conditions, the team struggled to get clear visibility into SaaS pricing, usage, and spend. They turned to Spendflo’s AI-native procurement platform to bring structure to SaaS purchasing and management.

With Spendflo, Purplle centralized SaaS spend, usage, contract terms, and insights on one platform, making decisions faster and more data-driven. Spendflo also streamlined approvals that previously happened across email threads. The result was improved visibility, a central SaaS repository, more efficient buying, and measurable impact including 100+ hours saved and 1.7x ROI.

Purplle

Navita Tawani

Business Finance Head