Case Study: V&A Dundee streamlines museum operations with Spektrix integrations

V&A Dundee iterates 15 times to streamline museum operations with Spektrix

V&A Dundee, a major museum in Scotland, sought to streamline its operations and better utilize visitor data generated across its various offerings, from ticketed exhibitions to its gift shop. They faced challenges with manual processes for guest management and a lack of connectivity between their Spektrix CRM and other systems like Shopify, which hindered collaboration and data insights.

By leveraging the Spektrix ecosystem, the museum integrated partner products like zkipster and Shopify via Zapier. This solution automated previously manual tasks for guest lists and complimentary tickets, and it linked gift shop sales data directly to member records in Spektrix. The results included improved operational efficiency, a deeper understanding of member engagement through tracking discount code usage, and the fostering of a culture of innovation and experimentation within the team.

V&A Dundee