Case Study: Storyhouse achieves a fully integrated tech stack with Spektrix

Storyhouse streamlines memberships with one login using Spektrix

Storyhouse, an arts center in Chester, UK, faced challenges with a fragmented technology stack that created disjointed customer journeys and prevented a unified view of audience data. Their previous CRM and multiple disconnected tools, including a separate membership plugin, resulted in customers needing multiple logins and hindered staff from reporting on membership activity and engagement. To overcome these barriers, they turned to the Spektrix platform.

By implementing Spektrix as its central system, Storyhouse built a fully integrated tech stack. Spektrix seamlessly connected with partner solutions like Artifax for venue management and VisitOne for digital membership cards, eliminating double data entry and creating smoother customer journeys. The results included a unified login for customers, automated membership reporting, and joined-up data that provided deeper insights into audience behavior, allowing for more targeted communications and stronger customer relationships.

Storyhouse