Case Study: Royal Exchange Theatre boosts reattendance with Spektrix Ticket Subscriptions

Royal Exchange Theatre boosts reattendance with Spektrix season tickets and 25% savings

The Royal Exchange Theatre, a producing theatre in Manchester, England, sought to build audience loyalty and encourage reattendance through its long-running season ticket model. The challenge was to modernize this offering by enabling online sales and providing more flexibility for its audience, all while marketing these season tickets alongside its philanthropic membership program without the two competing. To address this, they switched to using the Ticket Subscriptions product from vendor Spektrix.

By implementing Spektrix's Ticket Subscriptions, the Royal Exchange Theatre could for the first time sell season tickets online, allowing passes to be bought in advance and redeemed later. This gave the marketing and fundraising teams the tools to effectively market season tickets and memberships side by side, clarifying their distinct transactional and philanthropic purposes. As a result, the theatre rebuilt its subscriber base towards its historic level of 2,000 subscribers, achieved membership growth through targeted campaigns, and provided a 25% saving to audience members booking all four mainstage plays. Spektrix provided the flexible solution to strengthen audience relationships and increase revenue.

Royal Exchange Theatre