Case Study: Polka Theatre increases donations with Spektrix

Polka Theatre increases donations nearly 15% with Spektrix

The Polka Theatre, a London-based children's theatre and charity, needed to increase its essential donation income. To address this, they turned to their vendor, Spektrix, and participated in Spektrix's complimentary "Asking for Donations" workshop. The goal was to boost team confidence in soliciting donations and better align their Ticketing and Development departments.

The workshop provided by Spektrix helped the Polka team destigmatize asking for donations, fostering inter-departmental collaboration and a data-driven strategy. Using the Spektrix system's Donation Analysis Report, they identified optimal times for donor interactions. The results were significant: a donation conversion rate increase from 5.95% to 6.45%, leading to a nearly 15% rise in donations and a higher percentage of orders including a donation.

Polka Theatre