Case Study: Macomb Center for the Performing Arts turns ticket buyers into donors with Spektrix

Macomb Center for the Performing Arts exceeds donation target by 7% with Spektrix

Macomb Center for the Performing Arts, a college-based performing arts center, faced the challenge of integrating fundraising into its operations within a complex college approval structure. Their previous system did not allow them to ask for donations during the ticket purchase process, making it difficult to connect audience engagement with giving. They turned to the Spektrix fundraising CRM to address this.

Using Spektrix, the center implemented dynamic, optional donation asks within the ticket purchase path. This solution connected audience data with donor activity, allowing for personalized follow-ups. The results were significant: gifts doubled in the second year, they exceeded their donation target by 7% without extra costs, and 300 new donors were acquired in the first year alone. Spektrix enabled them to build a more loyal community and achieve sustainable revenue growth.

Macomb Center for the Performing Arts