Case Study: Lawrence Batley Theatre strengthens audience insight and community impact with Spektrix

Lawrence Batley Theatre targets £10,000 membership revenue with Spektrix

The Lawrence Batley Theatre, a producing and presenting theatre in Huddersfield, England, faced a challenge with its existing ticketing system, which was limiting its ability to develop a long-term marketing strategy and gain audience insights. The theatre turned to the vendor Spektrix for its CRM and ticketing platform to better support its goals for audience growth and community engagement.

Spektrix implemented a solution that provided the theatre with a comprehensive CRM system designed for the arts sector. This gave the team better audience insights to track behavior and identify trends, enabling more targeted communications and a new, tiered membership scheme. The results included a more efficient marketing strategy with an ambitious target of £10,000 in membership revenue within three years and plans to use audience data to inform future programming to better reflect its community.

Lawrence Batley Theatre