Case Study: Cincinnati Shakespeare Company boosts subscriber loyalty and operational efficiency with Spektrix

How Cincy Shakes used Spektrix automation to achieve a first-timer reattendance rate of 20%

Cincinnati Shakespeare Company, a professional theater in Ohio, utilized Spektrix's Ticket Subscriptions feature to modernize its approach to patron loyalty. The challenge was to counter declining subscription trends and appeal to modern audiences who demand flexibility, all while operating with limited staff resources. Their goal was to make flex passes easier to manage and market in order to build a stronger, more supportive community of patrons.

By implementing Spektrix's purpose-built flex pass technology, the theater streamlined its entire subscription process. The solution provided a frictionless checkout for patrons and drastically reduced the box office setup time from weeks to a single afternoon. For Spektrix, this resulted in significant time savings for staff, smoother financial reconciliations, and a solid level of growth in subscribers. The efficiency gains freed up resources, allowing the marketing team to innovate with new pass types and targeted messaging to effectively rebuild audience loyalty.

Cincinnati Shakespeare Company

Jeanna Vella

Director of Marketing and Sales