Case Study: Edinburgh International Festival strengthens audience relationships with Spektrix

Edinburgh International Festival switches in 2021 to Spektrix for more connected audience journeys

The Edinburgh International Festival sought to improve its audience relationships and engagement by moving away from its previous system, AudienceView. Their challenge was to create more seamless, automated audience journeys and to unify booking, giving, and engagement data into a single customer record to better understand and segment their international supporters. They selected the Spektrix platform to address these needs.

Implementing Spektrix provided the festival with a unified CRM system that automated audience segmentation and integrated with key tools. This streamlined operations, freed up team time, and enabled more collaborative, cross-departmental work. The vendor's transparent partnership and support built confidence during the implementation. As a result, Edinburgh International Festival established a stronger foundation for building audience relationships, gained better access control for more secure events, and achieved greater organizational agility.

Edinburgh International Festival