Case Study: Cincinnati Shakespeare Company grows audience loyalty and revenue with Spektrix

Cincinnati Shakespeare Company cuts flex pass setup from weeks to one afternoon with Spektrix

Cincinnati Shakespeare Company, a theater in Ohio, sought to grow audience loyalty and increase donations through its long-standing flex pass program. However, managing these flexible subscriptions was a time-consuming and complex process with their previous technology. They partnered with Spektrix and implemented its Ticket Subscriptions product to streamline this core part of their strategy.

Spektrix provided a solution designed specifically for theaters, enabling the company to configure, sell, and redeem flex passes with far greater efficiency. This implementation saved the team weeks of setup time, allowing them to configure their passes in one afternoon instead. The results included steady growth in both flex pass sales and donations, as the system facilitated targeted messaging and a frictionless checkout experience that helped turn attendees into dedicated supporters.

Cincinnati Shakespeare Company