Case Study: Rubicon Centre streamlines applications and boosts conversions with Speire

Rubicon Centre streamlines support journeys and boosts conversions with Speire

The Rubicon Centre, an organization supporting entrepreneurs and businesses, needed to streamline its online conversion process to ensure the right candidates applied for its specific support programs. They engaged the vendor, Speire, to simplify the user journey and integrate their systems.

Speire created three distinct user journeys—Start, Accelerate, and Grow—segregating calls to action for different target segments. They integrated the customer's CRM by developing unique APIs for each form and implemented an AI chatbot with a decision tree, allowing prospects to apply directly. This solution considerably increased the Rubicon Centre's conversion rate.

Rubicon Centre