Case Study: Miro scales marketing experimentation to 6 tests per month with Speero

Zero to one Scaling Miro's marketing experimentation program

The customer, Miro, an online whiteboard platform with over 10 million users, was in a hyper-growth phase but lacked the internal resources, expertise, and processes to build its own marketing experimentation program. This challenge was amplified by the chaotic nature of its rapid expansion and a lack of established teams to depend on for support.

The vendor, Speero, implemented a solution beginning with a maturity audit to assess Miro's capabilities. They then managed the entire experimentation process, from strategy to test development, launching the first test within weeks. This brute force approach quickly ironed out issues, built internal confidence, and increased testing velocity. As a result, Speero helped Miro grow from less than one test per month to a velocity of 5-6 tests per month within two months, successfully establishing their internal program and generating significant company-wide buy-in.

Miro

Karina Qian

Head of Business Analytics